Dubai's real estate landscape is once again capturing the global spotlight—this time with a major uptick in off-plan property investments. As we move through 2025, smart investors from around the world are redirecting their focus to under-construction projects that offer higher long-term returns, flexible payment plans, and prime locations poised for growth.
The boom is driven by multiple converging factors:
Buyers—especially international and first-time investors—are opting for off-plan due to the ease of entry, lower upfront costs, and the promise of premium capital returns. Branded developers are seen as safer bets, and units in phased masterplans like those in JVC, Arjan, and Business Bay are quickly selling out.
Russian-speaking investors have been particularly active in the off-plan space this year, targeting both lifestyle projects and units with sea views or branded services.
A 1-bedroom in Arjan launched at AED 900,000 in Q2 2022. By mid-2025, similar units in the same project are being resold at AED 1,200,000—an appreciation of 33.3% within just 3 years.
Always prioritize:
Off-plan real estate in Dubai is more than a trend—it’s a strategic vehicle for long-term wealth generation in 2025. With smart planning, investors can secure prime assets today that will outperform ready units tomorrow.
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